While many brands do give back to queer organizations with profits of their sales, supporting L.G.B.T.Q.I.A.+ businesses outright is an incredible way to focus on lifting up the community. This pride month, it’s worth putting our money where it will actually support members of the queer community, and what better way to do that than by putting your dollars directly in the hands of LGBTQIA+-owned businesses? Finding pride clothing for all the events in June isn’t difficult, but many larger brands have been known to exploit the L.G.B.T.Q.I.A.+ community by selling rainbow or pride-themed products without actually giving back to marginalized groups-or, worse, giving money to anti-L.G.B.T.Q.I.A.+ organizations. When these celebrations include festivals and parades, there’s always a desire to wear ensembles that display the cause and show your pride-while, of course, looking cute. Pride month is a time to celebrate L.G.B.T.Q.I.A.+ history and lift up the queer community.
